The Producer's Terrain
Project Terrain
the invention — what stays the same across every application
Methodology
the principle that makes it work
Technology
the actual tool or system
Applications — the same idea, pointed differently
none yet — we'll find them as we talk
↑ tap any branch — the terrain below switches to that one
Benefits
whatever value lands, as I hear it
heard in the conversation
Market Terrain
the producer's view, for this application
Customer
who receives the value
Channel
who carries it to them
Ways to make the channel work
the complementary assets it needs
Industry dynamics
what's happening in this market right now — the producer's read
who already plays here, what's moving, the regulatory reality
Issue log
what's being held — problems kept as questions, and where they might be openings
open questions land here as we go
Product
one line — and if it changes, it's a new terrain